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ILLUMINATION

The Plight of Plus-Size: Why Curvy Consumers Can’t Catch a Break When It Comes to Clothing

Let’s be honest. Despite the “strides” made by apparel brands in recent years to diversify their product lines, fashion has objectively let…

May 9, 2023

The Plight of Plus-Size: Why Curvy Consumers Can’t Catch a Break When It Comes to Clothing

May 9, 2023

WAIR
in
ILLUMINATION

How eCommerce Marketers Can Survive and Thrive in a Cookieless Future

As Silicon Valley’s tech giants begin to close the loop on third-party cookies, the time for eCommerce marketers to prepare for a…

Mar 28, 2023

A cube on a keyboard with a cookie image

Mar 28, 2023

WAIR

How Apparel Brands Can Drive eCommerce Sales During an Economic Downturn

For eCommerce apparel brands, the pandemic quickly transformed from a potential crisis to an era of near-endless opportunity and growth…

Mar 23, 2023

A hand moving blocks spelling recession/recovery

Mar 23, 2023

WAIR

The Sustainability Stack Every DTC Apparel Brand Needs

As the fashion industry’s environmental impact continues to be held under an international spotlight, brands have been scrambling to…

Feb 1, 2023

Feb 1, 2023

WAIR

The Tall Tale of “True To Size” in Fashion eCommerce

Over 25% of people in the world shop online, and if you’re one of these 2.14 billion people, you’ve likely seen the phrase “true to size”…

Jan 24, 2023

an online clothes shopper sitting at their laptop looking confused

Jan 24, 2023

WAIR

The Role of AI in Fashion eCommerce

The world of fashion eCommerce is far from perfect. Everyday shoppers still struggle to find the products they love, brands have been…

Jan 20, 2023

The Role of AI in Fashion eCommerce

Jan 20, 2023

WAIR

Why Virtual Fitting Rooms Are the Future of Apparel eCommerce

There’s been a lot of recent buzz around the concept of the virtual fitting room. With brick-and-mortar store closures during COVID and…

Jan 18, 2023

Why Virtual Fitting Rooms Are the Future of Apparel eCommerce

Jan 18, 2023

WAIR

The History, Lingering Effects, and Modern Solutions to Vanity Sizing

When most of us think about the modern clothes shopping experience, images of ourselves in brightly-lit fitting rooms, struggling to…

Jan 17, 2023

The History, Lingering Effects, and Modern Solutions to Vanity Sizing

Jan 17, 2023

WAIR

How Sizing and Fit Directly Affect Fashion Sustainability

Fashion sustainability has recently become a prominent topic in our industry due to growing stakeholder expectations on corporate social…

Jan 12, 2023

How Sizing and Fit Directly Affect Fashion Sustainability

Jan 12, 2023

WAIR

What is Bracketing and How Apparel Brands Can Prevent It

Let’s drum up a quick hypothetical. You’re shopping for a new pair of jeans from a brand you have no prior experience with. The style is to…

Jan 11, 2023

What is Bracketing and How Apparel Brands Can Prevent It

Jan 11, 2023

WAIR

WAIR

At WAIR, we visualize a future where shoppers no longer need to worry about selecting their size when shopping online; a future called sizeless commerce.

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